elf Cosmetics – Affordable, Quality and Cruelty-Free

When it comes to makeup, I tend to go for more mid – high end brands (by all means, call me a makeup snob), although it is interesting to try different products from more affordable ranges sometimes. I recently sampled some pieces from elf cosmetics (e.l.f. or ‘eyes, lips, face’), a popular range in the past with MUAs. So here are my thoughts on this affordable, cruelty free brand that is now available on the UK high street.

e.l.f. cosmetics are based in New York and sell internationally, now including the UK. They believe beauty comes from within and that makeup should be fun, whilst being affordable for all to enhance to their beauty. The range of products might be budget, but are hyopallergenic, non-comodogenic and are not tested on animals, carrying the ‘bunny mark’ and are registered with PETA.

I have been enjoying using some from the range and loving the quality and results. Ladies you need to check out this affordable range, so here’s a peek at some of the pieces I have been playing with.

First up, a couple of complexion products..

HD Setting Powder (sheer) –  £7.50 for 8gm

This is equal quality to many of some big brand microfine powders, only this has a much lower price point, and produces results equal to the ones I own. It sets makeup and absorbs oil without being heavy or masking, whilst giving skin that soft focus/filtered look.

Ingredients : Dimethicone/Vinyl Dimethicone Crosspolymer, Silica, Tin Oxide, Calcium Sodium Borosilicate, Sodium Dehydroacetate
May contain – Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Manganese Violet (CI 77742), Red 40 Lake (CI 16035), Yellow 5 Lake (CI 19140)

I am not a lover of typical face powders, they do not look good on dry skin and can look cakey and flat on most skin types. Although, I do have a couple of high-end brand microfine powders, as they make skin appear better, not worse.

Beautifully Bare Natural Glow Face Palette – £9.00

This new ‘3-in-1’ palette contains 2 matte blushers, a matte bronze and a subtle highlighter. The shiny compact looks sleek and the contents produce lovely subtle colours for a glowing ethereal look, not over-pigmented or glittery, to provide a simple, natural and pretty look.

IngredientsTalc, Mica, Magnesium Stearate, Dimethicone, PTFE, Boron nitrate, Kaolin, Ethylhexyl Palmitate, Tridecyl Trimellitate, Phenoxyethanol, Caprylyl Glycol. MAY CONTAIN: Titanium Dioxide (CI 77891, Iron Oxides (CI 77491, CI 77492, CI 77499), Manganese Violet (CI 77742), Red 40 Lake (CI 16035), Red 7 Lake (CI 15850).

See swatches below..

Next up..a couple of pieces for the eyes

Eyelid Primer ‘Shadow Lock’ £3.00

This lightweight lid primer helps smooth lids and helps eyeshadow last. It goes on wet and dries down, and is an ideal base shade. I apply a little off the wand, then blend in gently with a fingertip, before applying shadow.

IngredientsCyclopentasiloxane, Octyl Palmitate, Disteardimonium Hectorite, Dimethicone, Kaolin, Triacontanyl PVP, Propylene Carbonate, Titanium Dioxide, Barium Sulfate , Iron Oxides (CI 77491, CI 77492, CI 77499), Mica (CI 77019).

See swatch below…

Molten Liquid Shadow in ‘Rose Gold’ – £5.00

This lovely cooling formula is infused with Vitamin E, Squalene and purified water to help hydrate lids. It is such a pretty colour and far cheaper than some of the many molten liquid shadows on the market.

See swatch below..

IngredientsWater(Aqua), Hydrogenated Polyisobutene, Glycerin, Cyclopentasiloxane, Mica, Trimethylsiloxysilicate, Zea Mays Starch, Cetearyl Alcohol, Glyceryl Stearate, PEG-100 Stearate, Phenoxyethanol, Caprylyl Glycol, Tocopheryl Acetate(Ve), Ethylhexylglycerin, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Squalane, Polysorbate 60, Xanthan Gum, Disodium EDTA, Tin Oxide May contain: Titanium Dioxide (CI 77891), Iron Oxide (CI 77491, CI 77492, CI 77499)

I have to say I love the shade and formula of this eyeshadow, even wearing on my crepey lids. It looks good worn alone, or applied over the top of a similar shadow shade. I have found it lasts well, either when used with or without the eye primer, although the primer is fab base colour for this. It I can be used to achieve either a subtle daytime shimmer, or amped up for extra metallic glam.

Next up..if you are a pink lip kinda’ gal, you’ll these!

Studio Matte Lip Colour in ‘Tea Rose’ – £4.50

This lipstick in a pencil format, is a matte formula really smooth and has great payoff. It is suitable not only as your lip colour, but liner too, and comes as a twist up format. This is a mahoosive size and has a long lasting formula, plus it keeps lips hydrated with Vitamins A, C and E. An easy product that can be worn alone or vamped up by adding gloss over the top.

Ingredients Paraffinum Liquidum (Mineral Oil), Microcrystalline Wax (Cera Microcristallina), Synthetic Beeswax,Ethylhexyl Palmitate, Copernicia Cerifera (Carnauba) Wax, Ozokerite, Polyethylene, Ceresin, Silica Dimethyl Silylate, Polyisobutene, Aspartame, Retinol (VA), Magnesium Ascorbyl Phosphate (VC), Tocopheryl Acetate (VE), Phenoxyethanol, Ethylparaben,Propylparaben, Methylparaben. *May Contain:Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492,CI 77499), Blue No.1 Lake ( CI 42090), Red No.40 Lake (CI 16035), Red No.7 Lake (CI 15850), Red No.27 Lake (CI 45410)

The Tea Rose is an adorable natural pink rose shade, see swatch below..

Below – all of the above used, lip is the Tea Rose lipstick pencil.

Studio Gotta Glow Lip Tint in ‘Perfect Pink’ – £7.50 

This is a treatment lipstick, with a gel-based formulation containing nourishing Shea Butter to keep lips hydrated and soft. Although…this is no ordinary lippy! The bullet looks like a pale baby pink, but when applied (and it feels amazing), this fab product works with your own chemistry, to turn your lips their natural flushed colour.

Ingredients : Octyldodecanol, Hydrogenated Polyisobutene, Isononyl Isononanoate, Polyethylene, Dipentaerythrityl Hexahydroxystearate, Triisodecyl Trimellitate, Diisostearylmalate, Stearyl Dimethicone, Butyrospermum Parkii (Shea) Butter, Euphorbia Cerifera (Candelila) Wax, Synthetic Beeswax, Polymethyl Methacrylate, Stearic Acid, Phenoxyethanol, Tocopheryl Acetate (Ve), Ethylhexylglycerin, Oryza Sativa (Rice) Bran Oil, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Propylparaben. *May contain: Titanium Dioxide (CI 77891),Red 6 Lake (CI 15850), Red 27 Lake (CI 45410), Red 21 Lake (CI 45380).

See swatch below..

I am really impressed with elf cosmetics, I had only tried a couple of pieces in the past and they seem to have recently upped their game. I must say, there are no products here that I do not like or would not use again. The affordability and standard of the products are good, plus there is no animal testing and I feel this makeup will work for ALL ages, not just the under 35’s. I will definitely be buying more from this brand, and the good thing is.. it is not difficult to get hold of anymore!

Find elf cosmetics online at Superdrug and in certain stores across the UK.


Have you tried anything from the range yet? I would love to know your faves..


Heidi x


*may contain PR samples/gifts



  1. Parie Joshi
    24th August 2017 / 10:36 am

    I stumbled across their stand a while back and felt so overwhelmed as I had no idea what to get, but now I have a bit more of an idea! x

    • 25th August 2017 / 2:57 pm

      Ah, hope this post helped then. Maybe have a look on their main site then head to Superdrug to swatch? The items I have really are useable and good quality.
      H x

  2. 25th August 2017 / 9:03 am

    I’ve been using elf products for 6 or 7 years now and love them. Their brushes and blushers are amazing. I love the look of that glow palette – they have definitely upped their game recently xxx

    • 25th August 2017 / 2:58 pm

      Haven’t they just?! I used a couple products ages ago I ordered from a US site, but these recent additions are fab. Glad they are cruelty free and so affordable, and yes..I’m eyeing up some brushes already!
      H x

    • 27th August 2017 / 7:34 pm

      Yes, the palette is lovely, and good quality in the other pieces too. Aw thank you Millie, glad you enjoy! :)
      H x

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